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The art of the ask
Delta Shop: A first for Delta’s 100th
2025 marks Delta’s 100th year in service and our first year launching a consumer-facing digital Delta Shop, making commemorative centennial merchandise available to fans worldwide while establishing an online testing ground for bold collaborations with partners across the travel, sports, fashion, and wellness landscape. The launch team for Delta Shop began with a lean group…
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Love is in the air between fashion & the NFL
If you look good, you feel good. If you feel good, you play well. If you play well, they pay well. – Joe Namath, New York Jets QB What: The NFL announces two fashion firsts About: Today partnerships are commonplace, and the NFL has “counted labels and designers, including Born x Raised, Veronica Beard, Kith,…
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Maybe You Should Talk to Someone
What: Maybe You Should Talk to Someone by Lori Gottlieb About: If you like listening, then you will like this book. In this autobiography, Lori Gottlieb discusses her meandering path from premed to therapy, but mostly she shares core principles of therapy through the stories of her past patients. In the process, we discover she’s just as…
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Protected: Delta One Lounge
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Protected: Designing for Delta @ SXSW
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Protected: Rebranding Delta’s Employee Health & Wellbeing Platform
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Protected: El Ray Court
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Desert Door Texas Sotol
What Driftwood, Texas based distillery, bar, and spirit brand Description Who built the business: “Judson Kauffman, former Marine fighter pilot Brent Looby, and former military intelligence analyst Ryan Campbell” met at The University of Texas’ McCombs MBA program with a shared entrepreneurial passion. The trio became the first in the nation to develop a now…
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Protected: Hotel Saint Vincent
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Why Data Science
Your greatest regret at the end of your life will be the lions you didn’t chase. You will look back longingly on risks not taken, opportunities not seized, and dreams not pursued. Stop running away from what scares you most and start chasing. — Mark Batterson I love this quote. I admit I enjoy chasing…
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Cabbagetown Guide
Curious how Cabbagetown’s artistic, closely-bound community has preserved its homes and heritage over the past 100+ years? Recommended reading includes How a Mill Settlement Evolved into Cabbagetown, A brief history of Cabbagetown, and an overview of the neighborhood’s historic homes. But above all, walk around to experience the neighborhoods living history. Here’s my guide to…
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Bunkerhouse
What Austin-based hospitality group Description This design-centric, dog-friendly hospitality group hosts guests at Hotel San Jose, Hotel Saint Cecilia, the Austin Motel (all on South Congress in Austin, TX), Hotel Havana, The Phoenix Hotel and Hotel San Cristobal Baja. They’re known for being community-centric, locally rooted, and in their own words, “proud to build business…
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Wildsam
What Special travel guides that aim to capture a local sense of place Description Wildsam was founded by Taylor Bruce in 2012 with a strong belief in the transformative power of wonder, particularly wonder captured through travel. In their own words, Wisdom seeks out “these real and rooted things, what’s truly authentic to a place.”…
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The Dinner Party
What An art installation created in by Judy Chicago in 1979 Description As the name suggests, The Dinner Party features elaborate place settings for 39 historic and mythic female icons including Sacajawea, Sojourner Truth, Eleanor of Aquitaine, Empress Theodora of Byzantium, Virginia Woolf, Susan B. Anthony, and Georgia O’Keeffe. Touring 6 countries, this incredible installation…
Read MoreAthena Calderone
What Interior Designer, Creative Director Description “Armed with an eye for the unexpected, founder Athena Calderone created EyeSwoon as a form of visual expression, a place to transform ordinary life into a feast for the eyes. Through these creative journeys, EyeSwoon lifts the curtain on inspiring food, design and decor, demonstrating that often all it…
Read MoreSibella Court
Who Person, Interior Designer, Sibella Court Description Arguable the most famous interior designer living in Australia. She’s the author of best selling design books including Imaginarium, Gypsy, Etcetera, The Stylist’s Guide to NYC, among others. She’s also founded The Society Inc, where she describes her background — “With Sibella’s degree in History, her spaces &…
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Taos, New Mexico
3,000 BC: A Sacred Land over many Centuries Permanent inhabitants first started farming in present-day Taos, New Mexico as early as 3,000 BC. Across the world, Egyptians were building the pyramids and city-states were forming in Mesopotamia. 1540: The Legend of Cibola – The Seven Cities of Gold Europeans first visited the region now known…
Read MoreNeville Johnson’s iconic bedrooms
What British interior design company, Neville Johnson and creative agency, iProspect, came together to ask an intriguing question — what would Frida Kahlo’s bedroom look like if she were living in 2020? Description This ingenious PR campaign for Neville Johnson envisions how Kahlo, William Shakespeare, Queen Elizabeth I, and Coco Chanel would decorate their bedroom…
Read MoreDesigning a personal internet of only my favorite references: Is this dream becoming a real possibility?
Netflix thinks it knows what movie I’ll want to watch next. Amazon thinks it can guess when I’ll need a refill on dishwasher soap. Wayfair is convinced I need new blue bar stools. Most of these predictions miss the mark. Nevertheless AI is no doubt a fascinating and powerful technology. And if I had to…
Read MoreBringing Relational Creativity Inside Companies
Influence Find me a person that doesn’t want to be more influential. But influence can take many forms. I recently came across what feels like a landmark HBR article, titled Understanding “People” People. The article speaks to four interpersonal dimensions that give someone persuasive power. One dimension in particular caught my eye: Relational Creativity. Creative…
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What is the ‘why’ in your life?
I recently stumbled upon an intriguing essay prompt: “What is your personal ‘why’?” It’s an interesting question, and it took a few days of reflection to land an answer, but eventually the right words dawned on me. It’s a perspective, even an obsession, that I’ve carried with me for a while. So here goes. My…
Read MoreProtected: Predictions in a mid-pandemic world
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Read MoreProtected: The future of healthcare creative
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Read MoreUnlocking innovation through unlikely methods
Understanding audiences is an important part of brand strategy. And working on a large financial brand, I’m constantly looking for new ways to map our client’s offerings to specific consumer needs. This isn’t always easy. Sometimes it takes both research and a leap of the imagination to look beyond what a client thinks they’re selling…
Read MoreProtected: Synchrony audience development
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Read MoreProtected: YETI brand planning
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Read MoreYETI audience personas
The opportunity Dementionalize YETI marketing targets into in-depth personas. Our goal was to identify how each persona reflected an opportunity to focus on different KPIs, push different products, and customize messaging to specific demographics. Inner workings Each persona was defined by the following elements: Deliverables Elevating YETI’s target audiences into relatable personas, we identified how…
Read MoreProtected: Building YETI’s brand ecosystem
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Read MoreLaunching airbnb experiences
The opportunity Airbnb wanted to parlay the brand’s ‘travel like a local’ mentality from its accommodations offering into a new offering: daily adventures hosted by regional residents. The inner workings The user journey of booking Airbnb’s Experiences needed to feel consistent and connected to the process of searching for the perfect Airbnb overnight stay. Through…
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JENNIE LEE GRUBER 