Jennie Lee is a strategist. In practice this means doing many things, but in such a way that actions and decisions are driving toward focus and growth. 

She’s no stranger to new cities. She’s lived in Atlanta, Austin, London, Los Angeles, New York and now Atlanta again.

Her one-way ticket to California came by way of TBWA/Chiat/Day. Working under Georgia Garrett, a legendary TBWA pirate, she built countless pitch decks, social posts, case studies and creative campaigns for disruptors including Airbnb, Gatorade, Nissan and McDonald’s. She was then brought to 72andSunny, where she learned the art of off-site briefings, burger photo ops, and interviewing.

Hungry to experience the New York minute, Jennie Lee joined Giant Spoon NYC and swiftly put her ‘ya’lls’ and Austin roots to good use on YETI.

After 25 years, she’s now back to Atlanta, as a Senior Brand Strategist with Dagger, a nimble, content-driven creative agency where she’s guiding brand development for multiple accounts operating in the start-up / beauty / wellness space. 

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