Jennie Lee is a creative strategist and researcher. She enjoys exploring the untold stories of people & cities.
On the weekend, you’re most likely to catch her making her way to run club, the closing hour of an art exhibit or the opening weekend of a new neighborhood wine bar.
Leaving her Austin hometown, Jennie Lee ventured west to start her career. In LA, she led research and insights for Airbnb, Nissan, and Gatorade. As a founding member of TBWA/Chiat/Day’s cultural insights platform, Backslash, she discovered a love for interviewing & revealing ‘the why’ behind emerging trends. This past year she made the cross country move to New York to join Giant Spoon’s strategy department, working on YETI, Synchrony and new business.