Jennie Lee is a strategist and brand specialist with deep expertise in audience development, brand architecture, product launches, and trend analysis. 

She graduated from the University of Texas’ Advertising School in 2015 with a minor in Digital Arts & Media. Through her time at TBWA/Chiat/Day, 72andSunny and now Giant Spoon, she’s guided the development of breakthrough ideas for innovative companies including Airbnb, Nissan, Gatorade, YETI, and today, Synchrony Financial.

As an Austinite at heart, she loves Town Lake runs, live music, and talking about the city’s ever changing skyline. She currently lives in Manhattan.