Jennie Lee is a strategist. In practice this means doing many things, but in such a way that actions and decisions are driving toward focus and growth. 

She’s no stranger to new cities. She’s lived in Atlanta, Austin, London, Los Angeles, New York and now Atlanta again.

Her one-way ticket to California came by way of TBWA/Chiat/Day. Working under Georgia Garrett, a legendary TBWA pirate, she built countless pitch decks, social posts, case studies and creative campaigns for disruptors including Airbnb, Gatorade, Nissan and McDonald’s. She was then brought to 72andSunny, where she learned the art of off-site briefings, burger photo ops, and interviewing.

Hungry to experience the New York minute, Jennie Lee joined Giant Spoon NYC and swiftly put her ‘ya’lls’ and Austin roots to good use on YETI.

After 25 years, she returned to Atlanta and again went agency-side as a Senior Brand Strategist at Dagger, where she guided brand development for accounts within the b2b software and beauty space. 

Most recently Jennie Lee made the move to Delta Air Lines. There she enjoys working alongside talented marketers within the airline’s in-house agency Window Seat, as the organization recognizes and furthers Delta’s distinctive brand and culture among employees and consumers alike.

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