Jennie Lee is a strategist and brand specialist with deep expertise in audience development, brand architecture, product launches, and trend analysis. 

She graduated from the University of Texas’ Advertising School with a minor in Digital Arts & Media. Through her time at ad agencies including TBWA/Chiat/Day, 72andSunny and Giant Spoon, she’s guided the development of breakthrough ideas for innovative companies including Airbnb, Nissan, Gatorade, YETI, and Synchrony Financial.

She’s excited to now call Atlanta home. Here she’s trying her hand at business consulting. She’s currently freelancing with Local Industries as they help companies like UPS and Kaiser Permeant leverage “customer-grade” marketing techniques to drive business-transformations.

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