strategy | branding | writing
The W | EDU is a new weekly round up of voices, companies, perspectives and developments related to the field of learning. While The W previously focused on news related to place-based branding, The W | EDU is not explicitly about places. However, it holds that perspective, that much like place-based branding, provenance matters. Perhaps I hold this…
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2025 marks Delta’s 100th year in service and our first year launching a consumer-facing digital Delta Shop, making commemorative centennial merchandise available to fans worldwide while establishing an online testing ground for bold collaborations with partners across the travel, sports, fashion, and wellness landscape. The launch team for Delta Shop began with a lean group…
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JENNIE LEE GRUBER 