The opportunity TBWA prides itself on inserting brands into modern culture. To keep up with modern culture, in 2016 a small team in TBWA’s LA office started up Backslash. Today, the Backslash ‘experiment’ has rapidly evolved into a stand alone cultural insights studio within the TBWA global network. The inner workings To begin, we built an…
Read MoreThe art of the ask
Digital to physical social clubs
From online to off, we’re crafting new ways to find “our” people. Last year, The Verge proclaimed, “the old promise of the internet — niche communities, human connection … never really lost its appeal, but [in 2017] the desire for us to realize that promise came back with a miniature vengeance.” With the current controversy…
Read MoreNotting Hill
Beautiful Neighborhoods Journey west, past the bustling mobs on Portobello Road, and you’ll discover that Notting Hill remains a quaint, secret hideaway. Winding rows of town homes show off their bright glossy doors. From the choice of knockers, and paint finishes to flower beds and door mats, each home exudes a great deal of charm…
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JENNIE LEE GRUBER 