strategy | branding | writing
What: Maybe You Should Talk to Someone by Lori Gottlieb About: If you like listening, then you will like this book. In this autobiography, Lori Gottlieb discusses her meandering path from premed to therapy, but mostly she shares core principles of therapy through the stories of her past patients. In the process, we discover she’s just as…
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Your greatest regret at the end of your life will be the lions you didn’t chase. You will look back longingly on risks not taken, opportunities not seized, and dreams not pursued. Stop running away from what scares you most and start chasing. — Mark Batterson I love this quote. I admit I enjoy chasing…
Read MoreNetflix thinks it knows what movie I’ll want to watch next. Amazon thinks it can guess when I’ll need a refill on dishwasher soap. Wayfair is convinced I need new blue bar stools. Most of these predictions miss the mark. Nevertheless AI is no doubt a fascinating and powerful technology. And if I had to…
Read MoreInfluence Find me a person that doesn’t want to be more influential. But influence can take many forms. I recently came across what feels like a landmark HBR article, titled Understanding “People” People. The article speaks to four interpersonal dimensions that give someone persuasive power. One dimension in particular caught my eye: Relational Creativity. Creative…
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I recently stumbled upon an intriguing essay prompt: “What is your personal ‘why’?” It’s an interesting question, and it took a few days of reflection to land an answer, but eventually the right words dawned on me. It’s a perspective, even an obsession, that I’ve carried with me for a while. So here goes. My…
Read MoreThere is no excerpt because this is a protected post.
Read MoreThere is no excerpt because this is a protected post.
Read MoreUnderstanding audiences is an important part of brand strategy. And working on a large financial brand, I’m constantly looking for new ways to map our client’s offerings to specific consumer needs. This isn’t always easy. Sometimes it takes both research and a leap of the imagination to look beyond what a client thinks they’re selling…
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JENNIE LEE GRUBER 