From this pandemic two kinds of changes will continue to play out: COVID-19 “bumps” and more enduring behavioral shifts. Many brands are looking to emerging technology and trying to take their best bets. What new habits will stick? What new use cases will be invented from existing technology?  It’s anyone’s guess, but here are my…

This paper explores the evolving dynamics between our healthcare industry and the health & wellness economy. Questions of exploration include: What kind of crossover exists between  healthcare and health & wellness marketing and offerings? What challenges and opportunities can agencies expect with healthcare clients? ––– We have a global health crisis on our hands–proving to be the…

Understanding audiences is an important part of brand strategy. And working on a large financial brand, I’m constantly looking for new ways to map our client’s offerings to specific consumer needs.  This isn’t always easy. Sometimes it takes both research and a leap of the imagination to look beyond what a client thinks they’re selling…

Part 1: The Premise  This past January I was planning my birthday only two weeks after the real date, which is pretty good for me. The plan was to enjoy some cocktails with a collection of my closest friends. Pretty typical, except I couldn’t help but see this gathering as an opportunity for good ol’…

From online to off, we’re crafting new ways to find “our” people. Last year, The Verge proclaimed, “the old promise of the internet — niche communities, human connection … never really lost its appeal, but [in 2017] [the desire for us to realize that promise] came back with a miniature vengeance.” They couldn’t have read…