In the 90’s Calvin Klein became a moneymaker via well branded underwear, but at the end of the day the brand was selling “American cool.” Fast forward to 2018. The label is still selling the same sentiment, it’s just that this time around “cool” comes in the form of cowboy.
If you’re not convinced, trying buying their $1,400, silver-toed boots…a sold-out success. Hypebeast has helped cement the power of Raf Simon’s Wild West vision, asking readers, “Will cowboy boots be fall’s biggest footwear trend?” Maybe. Style thoughtleaders from The New York Times to ASOS urged shoppers to pony up and soon retailers were barely able to keep western wear in stock.
Interestingly, rugged renegade style translates internationally as well. At last year’s Paris Fashion show, “cowboy-boot maker Lucchese crafted signature Western snip-toe boots” with Georgian label, Vehement to much fanfare.
Who knows exactly why The West is suddenly in vogue, but this trend spells like a byproduct of our seemingly insatiable craving for craftsmanship and good ‘ol Americana nostalgia.
How Western Wear Turned Into High Fashion, GQ, 03/18
Will Cowboy Boots Be Fall’s Biggest Footwear Trend?, Hyperbeast, 10/17