Abercrombie & Fitch Repositioning

A&F peaked in popularity during the early 2000s, but now the brand seems deeply dated.

The following strategy is designed to help A&F understand current attitudes and preferences of the target market they are trying to reach today. The presentation also offers recommendations to increase awareness for new product offerings and an updated brand image.

For a self-guided tour, navigate to the title page and press pause. Then use the arrow keys to continue at your own pace.

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