Beloved Brand, Dannijo

Last Thursday Ann Marie and I fell into graces with the two designers of Dannijo, a delightful jewelry line based out of New York and started by two sisters, Danielle and Jodie Snyder. Liberty of London has recently picked up their new line, Boxerina, which pairs the sisters’ love for boxing and the America Ballet Theater. We had the privilege of talking with them about everything from their inspiration to their favorite pieces in the collection. Based on their down-to-earth disposition, I would have never guessed that in just six years Dannijo had transformed from start-up to stardom status: today their collections are offered in exclusive shops from Seattle to Seoul.

From a young age, both sisters loved making necklaces, and, as legend goes, they use to turn their father’s medical tools into jewelry crimpers. After college, the two decided to turn their passion into a business and initiated Dannijo from their home. The company’s big break happened during a meeting with Bergdorf Goodman, one of New York’s most prestigious department stores. Initially, the fashion outlet claimed the collection seemed “too edgy,” but within a week the sisters introduce a new line and Bergdorf snatched it up immediately.

Their recent initiatives include the launch of a new handbag collection, but aside from their exquisitely unique products, Dannijo is engaging and fun to follow. They’ve created a little world around their products and put an ever-evolving story behind their label. For a quick peek, I’ve included my favorite LookBook and selection of photos below.

My favorite LookBook: Zine Issue 1
A brilliant blend of timeless glamour and unexpected wit and grit.

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